04 / PEOPLE & PRINCIPLES
A PRACTICE IN PERSPECTIVE.
FRAME 019 is an independent design office working at the intersection of identity, digital experience and culture. Small by design. Connected by curiosity.

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A frame is a starting point. What happens inside it should be unmistakably yours.
INDEPENDENT DESIGN OFFICE / LONDON & EVERYWHERE
01 / OUR POINT OF VIEW
BOLD IDEAS. CONSIDERED EXECUTION.
We believe distinctiveness comes from paying attention: to people, to context and to the details others pass over. We ask questions, find the useful tension and build a visual world that can grow. The work should feel confident today and remain useful tomorrow.
04 / A CONNECTED PRACTICE
ONE IDEA. EVERY EXPRESSION.
Distinctive identities, built around a clear strategic idea. We connect the way a brand looks with the way it speaks and behaves.
Positioning · Naming · Visual identity · Guidelines
EXPLORE RELATED WORK ↗
05 / IN GOOD MEASURE
SMALL TEAM. CONSIDERED IMPACT.
PROJECTS DELIVERED
Illustrative sample metric
REPEAT COLLABORATIONS
Illustrative sample metric
TYPICAL RESPONSE
Illustrative sample metric
ON-TIME DELIVERY
Illustrative sample metric
06 / RECOGNITION — FICTIONAL SAMPLE CONTENT
CRAFT WORTH RECOGNISING.
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02 / THE PEOPLE — FICTIONAL SAMPLE PROFILES
DIFFERENT PERSPECTIVES. ONE STANDARD.

Mara Ellis
Founder / Creative Direction
Connects strategy, visual identity and the stories that hold a brand together.

Daniel Reeve
Partner / Digital Design
Builds clear digital journeys with an exacting eye for systems and interaction.

Sofia Lane
Brand Designer
Works between typography, image-making and expressive visual identities.

Theo Park
Motion / Development
Turns ideas into responsive digital experiences with purposeful movement.
03 / WORKING PRINCIPLES
