05 / OBSERVATIONS FROM THE OFFICE
FIELD NOTES.
Identity
A good identity leaves room for change
The strongest systems make the next decision easier without making every decision identical.
Digital
The first five seconds are a design decision
An opening screen should give a visitor direction, context and a reason to continue.
Motion
Motion begins with a change of state
A practical way to decide which elements should move, and which should stay still.
Process
A smaller brief can make a bigger difference
How to turn an ambitious list of requests into a clear and workable creative problem.
Practice
Designing a website someone else can run
Editable systems, helpful defaults and the details that make a handover last.