Digital Experience
KITE RUN
A campaign and digital starting line for the everyday athlete.
FIG. 01 / SELECTED DIRECTION — CONCEPT PROJECT
CLIENT
Kite Running Club
CATEGORY
Digital Experience
DURATION
4 weeks
RELEASE
2026
SERVICES
Digital Experience / Art direction / Creative strategy
TECHNOLOGY
Framer / Figma / Motion
A campaign and digital starting line for the everyday athlete. This self-initiated concept explores how a clear idea can become a complete visual world. Strategy, identity and digital craft come together through one consistent point of view.
The club wanted an inviting identity for runners who did not see themselves in elite-performance marketing.
The communication begins with participation. We organised the experience around finding a run, knowing what to expect and feeling welcome at the start.
Track geometry, candid movement and clear information create a system that feels active without sacrificing legibility.
YOUR PACE. YOUR PLACE.
A campaign toolkit and mobile-first event experience share one visual vocabulary. Event details, difficulty and meeting points stay prominent.
An original running-community concept with an accessible event flow and adaptable campaign assets. No real club affiliation or attendance figures are claimed.
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